Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...
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In band aids Do They Know It's Christmas? song editing techniques show that there is hope for these people in poverty.A split screen shows an upset child and people passing buckets of water to each other.This indicates that the water is being sent to children like the one on screen.This encourages the audience to give to the charity,as they can see that their money would help those in poverty in third world countries.Also,this editing technique creates a positive mood as it shows that we can do something to help. In contrast,Unicefs Likes Don't save lives ad doesn't show much positivity and shows more urgency.The room which the two kids are in is filled with shadows and darkness.This low key lighting suggests that they are in danger and also exposes their vunerability.Camera techniques also showcase the childrens vunerablity. The camera slowly zooms into one of the children.This represents how the polio virus is slowly getting closer to him.This causes the reader to feel ...
<iframe src="//www.slideshare.net/slideshow/embed_code/key/EpMUoJYdKSG3A6" width="668" height="714" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;" allowfullscreen> </iframe> <div style="margin-bottom:5px"> <strong> <a href="//www.slideshare.net/Ju-at-BSix/tide-assessment-section-a-feedback-82964122" title="Tide Assessment Section A - Feedback" target="_blank">Tide Assessment Section A - Feedback</a> </strong> from <strong><a href="https://www.slideshare.net/Ju-at-BSix" target="_blank">Ju-at-BSix</a></strong> </div> 3. Media language A1)Red as a colour is associated with romance and love,which connotes that the reason that women's beauty is important because it impresses...
Why are monthly magazines more aspirational than weekly magazines? Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values. 1950's-1960's Rise of consumerism Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's. 1960's Sexual revolution The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act). 1960'S Cultural revolution Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends. Key terms Editorial philosophy A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts Psychographic Divides the mark groups based...
Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.
In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore. On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs. Is government propaganda Encouraging women to work in the public sphere "us" -collective i...
Collective identity: Through media people can gain a sense of belonging to a group.There is satisfaction through this sense of belonging,which is more important than an individuals own identity. To what extent does the cover of this magazine demonstrate Gauntlett's 'collective identity' theory? Applying Gauntlets theory of collective identity to this magazine cover,the audience may realise that there are many other people like them.In Men's Health magazine we can see a picture of a topless male model who is muscular.Next to this is a feature article titled "Scrawny to brawny".Some of the audience will be encouraged by this,as they may be skinny themselves.This also shows them that there are other people that are in the same situation as them,which will make them feel more comfortable with how they look. Through purchasing this magazine the audience may be rewarded with health tips.For example,one of the cover lines "Melt body-fat with sunshine...
1. In reality television women are portrayed as "bitchy" and jealous.In the magazine industry women are often used as objects and are presented in a sexualised way.TV anchors often dress less professionally than there male colleagues,and tend to wear clothing that is revealing of their bodies.There has been instances were female anchors have been told to change the way they look, innorder to enhance their beauty.However,society have grown to expect women to look a certain way,and if they dress too conservatively they are usually criticised.In most films males are given the role of the protagonist,and the women that do get a leading role are usually not taken as seriously,and are presented mainly as sex symbols. 2. Men are expected to be sporty.Also,men are expected to work,and earn all the money for there families,whilst their wives look after their childen.Men are also taught not to show emotion,and that crying shows weakness. 3. By the time the war was coming to a cl...
Choose one of the following stills Discuss how the use of voiceover helps to create meaning The voiceover says “I’m not cute”. The women’s facial expressions show this. She is biting down on her gum shield, which makes her seem aggressive. This challenges the stereotype that women are soft and “cute”. In what ways could you argue that this shot challenges van Zoonen’s notion of objectification because of the meanings created by the use of sound, mise-en-scene and camerawork In the right image the long shot emphasises that women are no longer seen as just housewives..We can see that man is holding a baby in the air.This connotes that he is looking after his child.This goes against the stereotypical view of men going to work and women staying at home.This shows that feminism has come along way,as men are starting to do the same roles as women,and therefore are somewhat equal. Slow motion causes the reader to focus on the woman’s bottom. This suggests that wome...
On the cover of Elle magazine Nicki Minaj is being represented.She is represented as a strong women.She is positioned in the centre of the page and her image is brought in front of the the masthead.This represents how that she does not let anything or anyone get in her way.Elle is a lifestyle magazine which indicates that this is really her true personality.This can be supported as we can see a feature article that states "NO WIG,NO COSTUME,THE AMERICAN IDOL DIVA LIKE YOUVE NEVER SEEN HER BEFORE".The main area of focus on the magazine cover is her appearance and beauty.The text on the front cover surrounds her figure.This highlights her body in a sexualised way to the audience.Also,her costume is revealing,which further sexualises her to the reader.However,her true personality is shown as less important,as this feature article text is written in small font in contrast to the "Beauty Guide which is in much bigger font and written in bright yellow. Nicki Minaj is represe...
Woman: From the magazine (left hand side) we can see that women are seen as sexual objects by men.The use of the tight frame intentionally brings the women to the centre of our attention.We can see that she is wearing no clothing,which would suggest that the publisher is encouraging us to look at her in a sexual way,encaptulating the views of men in that time period.The tight frame camera technique also represents how women where trapped into their roles as housewives. Continuity editing demonstrates how women were dependant on men for acceptance and protection.In the shot on the left we can see four shots presented in a chronological manner,,which captures a man walking towards a women whilst she is doing her makeup.The shot where the man reaches the woman is the largest on the page.As it is the largest picture,it infers that main importance of make-up is to meet the expectations of men. Vogue: On the cover of Vogue magazine several close-ups are used.This emphasises how im...
van Zoonen: Ideology relating to gender is not fixed. It reflects the time period, society and culture. These ideas and beliefs are communicated through language. She argues women are often objectified where representation emphasises body and appearance. Bell Hooks: The aim of Feminism is to end patriarchy; it is political rather than a way of life. Consequently, it is not about the way you live in terms of taste and style Feminism is not meant to be a trendy or fashionable instead it has a real purpose. her positioning in the shot infers that Van Zoonens theory is truthful. Factors like races and class means that discrimination is not experienced same In what ways can we use Van Zoonen and hooks’ theory to understand the representation of Jessica Ennis in Podium Magazine? In Podium magazine Jesscica Ennis' costume supports Van Zoonen's theory that women are often objectified their body and appearance is overly emphasised. Although Jessica is an elite ...
Structuralism summary Structuralism is identifying and analysing structures,assigning the meaning of specific parts of structures and then linking these parts back together. 7 principles of structuralism: the domain of the symbolic: the relationship between reality and imaginary Local or Positional:The systems of rules and positions that make reality possible or the combination of reality and imagination Difference:we have stable patterns,and differences attract our attention. The status of structures structures are all different but all have one thing in common What allows structures to evolve Subjects are intersubjective as humans re-organise them
The Three waves of feminism The first wave of feminism (1830's-early 1900's) The focus in this wave of feminism was on legal issues,and primarily on the right to vote.In 1919 women were granted the right to vote. The second wave of feminism (1960's-1980's) The second wave of feminism focused on a wider range of issues like sexuality,reproductive rights,the workplace and domestic violence.Birth control was approved in 1960 and in 1968 the Equal Employment Opportunity Commission passed the amendment of Title VII of the Civil Rights Act of 1964, which prevented discrimination based on sex in the workplace . The third wave of feminism (1900's-2008) The third wave was an attempt to expand feminism to include women with a diverse set of identities like queer and non-white woman.Therefore,it was less politically focused and more about individualistic identity.Another goal in this period was to abolish gender role expectations and stereotypes.In 1992 four women...
Overview of industry Source 1: The heyday of the magazine came in the early 20th century Time was founded in 1923 The 30's brought about aspirational magazines like Esquire and Fortune. Widely popular,topical publications directed at niche audiences rolled out in the 40's and 50's,including Sports Illustrated and Rolling Stone The 60's and 70's gave us celebrity-and entertainment-focused magazines People and Cosmopolitan. In the following decades,magazines diversified,with the Face debuting in 1980,Entertainment Weekly in 1990,Wired in 1993. The late 1990's and 2000'S brought about digital revolution About 190 new titles launched in 2014.up 185 in 2013.While some legacy magazines like Glamour,Parents and Better Homes and Gardens all reported increases in paid and verified circulation from 2013 to 2014. Source 2: Almost three quarters of adults in GB consume a magazine either in print or digitally Source 3: The UK magazine industry remains ...
Neale stated that ‘genres are instances of repetition and difference’. Discuss what this statement means in relation to the duel scene from The Magnificent 7, directed by Antoine Fuqua? Use specific evidence from the scene to support your ideas. In the Magnificent 7 duel scene we can see that 'genres are instances of repetition and difference'. The setting of the scene is similar to many other western films.The setting is desert like,with a stable, ranches and a canyon in the background.in addition,we see horses at the start of the scene which is common for cowboys to ride on. The protagonist in the scene shows some similarities and differences to a typical cowboy.In the scene he participates in a duel with another cowboy.Duels are a common feature of a western film.However,how he wins this duel is different to what we would expect.The person he is duelling against,is using an ordinary revolver pistol,whereas he uses a knife.This makes it even more impressiv...
Film:Harry Potter & the Deathly Hallows (part two) Protagonist/Hero: Harry Potter overcomes Voldemort (antagonist) after successfully destroying all the Horcuxes. This prevented the evil Voldemort from taking over the wizard world and becoming immortal. Seeker Hero: Throughout the franchise, Neville was not taken very seriously and was seen as abit of a joke.However,he actually comes to play a key role in defeating lord Voldermort, killing Nagini (Voldemort's snake),the final Horcrux. Antagonist: Voldemort tries to kill Harry inn order to become immortal and rule the wizard world.He creates many problems,for example,he attacks Hogwarts with his army and threatens to kill all the students if Harry does not surrender. The Princess: In Harry Potter and the Deathly Hallows Part Two there is no clear princess. Ginny could be the Princess as Harry clearly cares about her and is fighting for her safety aswell as his.After he defeats Voldermort she is one of t...
Using this still, write a more specific description of George George is middle aged,white male with short hair.He is wearing a beige blazer and carrying a rather large envelope. Georges costume indicates that he is trying to impress someone.He is wearing a smart looking beige blazer with a black T-shirt underneath.This feature sets a romantic tone to the film.The romantic soundtrack also supports this point. What is the significance of George walking across the bridge at the start of the film? What does it suggest about the character? This longshot makes presents George as vulnerable.The shot makes George look tiny,which indicates his vulnerability.Initially this makes the viewer empathise with him. The location of the shot shows that George is trying to overcome a problem in his life.The bridge has metaphorical meaning,and implies that George himself is getting over a bridge in his personal life aswell. Pick out at least two effective media language...
What is genre? Text that can be categorised as belonging to certain themes,text etc. What does it mean that Genres are not static but evolve? Genres can change slightly over time and there can be a mixture of more than one genre e.g Romantic Comedies.
McDonalds Adverts Advert 1) Estate Advert The Birds-eye view that the elderly man has suggests that older people should look after younger people.In this shot, the elderly man is having his cup of tea on his balcony whilst looking over the young men below him.This creates the impression that he cares for them as he is watching out for them.This point can be supported further from his facial expressions,as later on in the advert the older man looks over to one of them and smiles.This urges everyone to look out for each other and be nice to one and another. The extreme close up camera technique exaggerates the slow rhythm of the older persons music.In this part of the advert the older man can be seen playing his vintage records on a vinyl.Just before this, we hear the younger men on the estate listening to fast rhythm,modern music,through a phone.However,even the elderly man eats in McDonalds.This shows that McDonalds never goes out of style.From this we can see the reading me...