Historical and social contexts

Why are monthly magazines more aspirational than weekly magazines?

Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values.

1950's-1960's Rise of consumerism

Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's.

1960's Sexual revolution

The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act).

1960'S Cultural revolution

Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends.

Key terms
Editorial philosophy
A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts

Psychographic
Divides the mark groups based on social class,lifestyle and personal demographics

Sub genre
A category that is a subdivision of a larger genre

Socialisation
Internalising the ideologies of society

Comments

Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.

Adverts comparison

In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore. On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs. Is government propaganda Encouraging women to work in the public sphere "us" -collective i...

Defining audience types

Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...

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