Why are monthly magazines more aspirational than weekly magazines? Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values. 1950's-1960's Rise of consumerism Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's. 1960's Sexual revolution The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act). 1960'S Cultural revolution Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends. Key terms Editorial philosophy A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts Psychographic Divides the mark groups based...
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