Skip to main content

Adverts comparison

In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore.

On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs.



Is government  propaganda
Encouraging women to work in the public sphere
"us" -collective identity-inclusive
Capitalism
Domestic products
Aspirational

Comments

Post a Comment

Popular posts from this blog

Representation of third world countries

In band aids Do They Know It's Christmas? song editing techniques show that there is hope for these people in poverty.A split screen shows an upset child and people passing buckets of water to each other.This indicates that the water is being sent to children like the one on screen.This encourages the audience to give to the charity,as they can see that their money would help those in poverty in third world countries.Also,this editing technique creates a positive mood as it shows that we can do something to help. In contrast,Unicefs Likes Don't save lives ad doesn't show much positivity and shows more urgency.The room which the two kids are in is filled with shadows and darkness.This low key lighting suggests that they are in danger and also exposes their vunerability.Camera techniques also showcase the childrens vunerablity. The camera slowly zooms into one of the children.This represents how the polio virus is slowly getting closer to him.This causes the reader to feel ...
1 comment
Read more

Magazine Industry Introduction (Task 1-5)

Overview of industry Source 1: The heyday of the magazine came in the early 20th century Time was founded in 1923 The 30's brought about aspirational magazines like Esquire and Fortune. Widely popular,topical publications directed at niche audiences rolled out in the 40's and 50's,including Sports Illustrated and Rolling Stone The 60's and 70's gave us celebrity-and entertainment-focused magazines People and Cosmopolitan. In the following decades,magazines diversified,with the Face debuting in 1980,Entertainment Weekly in 1990,Wired in 1993. The late 1990's and 2000'S brought about digital revolution About 190 new titles launched in 2014.up 185 in 2013.While some legacy magazines like Glamour,Parents and Better Homes and Gardens all reported increases in paid and verified circulation from 2013 to 2014. Source 2: Almost three quarters of adults in GB consume a magazine either in print or digitally Source 3: The UK magazine industry remains ...
2 comments
Read more

Gauntlett "Collective Identity" theory

Collective identity: Through media people can gain a sense of belonging to a group.There is satisfaction through this sense of belonging,which is more important than an individuals own identity. To what extent does the cover of this magazine demonstrate Gauntlett's 'collective identity' theory? Applying Gauntlets theory of collective identity to this magazine cover,the audience may realise that there are many other people like them.In Men's Health magazine we can see a picture of a topless male model who is muscular.Next to this is a feature article titled "Scrawny to brawny".Some of the audience will be encouraged by this,as they may be skinny themselves.This also shows them that there are other people that are in the same situation as them,which will make them feel more comfortable with how they look.  Through purchasing this magazine the audience may be rewarded with health tips.For example,one of the cover lines "Melt body-fat with sunshine...
1 comment
Read more