Adverts comparison

In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore.

On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs.

Is government propaganda

Encouraging women to work in the public sphere

"us" -collective identity-inclusive

Capitalism

Domestic products

Aspirational

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Representation of third world countries

In band aids Do They Know It's Christmas? song editing techniques show that there is hope for these people in poverty.A split screen shows an upset child and people passing buckets of water to each other.This indicates that the water is being sent to children like the one on screen.This encourages the audience to give to the charity,as they can see that their money would help those in poverty in third world countries.Also,this editing technique creates a positive mood as it shows that we can do something to help. In contrast,Unicefs Likes Don't save lives ad doesn't show much positivity and shows more urgency.The room which the two kids are in is filled with shadows and darkness.This low key lighting suggests that they are in danger and also exposes their vunerability.Camera techniques also showcase the childrens vunerablity. The camera slowly zooms into one of the children.This represents how the polio virus is slowly getting closer to him.This causes the reader to feel ...

Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.

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