This girl can

Choose one of the following stills

Discuss how the use of voiceover helps to create meaning

 

The voiceover says “I’m not cute”. The women’s facial expressions show this. She is biting down on her gum shield, which makes her seem aggressive. This challenges the stereotype that women are soft and “cute”.

In what ways could you argue that this shot challenges van Zoonen’s notion of objectification because of the meanings created by the use of sound, mise-en-scene and camerawork

In the right image the long shot emphasises that women are no longer seen as just housewives..We can see that man is holding a baby in the air.This connotes that he is looking after his child.This goes against the stereotypical view of  men going to work and women staying at home.This shows that feminism has come along way,as men are starting to do the same roles as women,and therefore are somewhat equal.

Slow motion causes the reader to focus on the woman’s bottom. This suggests that women should display their bodies and be proud of them. Relating this to Van Zoonen’s theory, who believes that men look at women’s bodies as objects, this ad encourages women to embrace this.

What is the most effective media language technique used at this moment? How is this woman represented and how can it be linked to hooks and Gauntlett’s theory?

In the voiceover she says “the joy in my feet”.In the shot we can see that the women has one artificial leg,and is  missing one of her feet.Typically,people would be upset about missing a leg,however,this women is filled with joy.The producer wants to spread positivity to women  and show them that women can do anything,like this women,who is running with an artificial leg are positive. 

Choose one of the following stills

What editing technique is used during this moment? What connotations does it create? What is the significance of the sports selected? How could you link it to Hall’s theory?

Choose one of the following stills

Slow motion allows us to see how powerful women are. In the shot on the left, we see a women rugby tackling another woman. From this we can see that the women being tackled, has been completely taken off her feet. This slow motion camera technique exaggerates the impact of the tackle . The sport itself is also significant, as rugby is typically seen as a “manly” game. This relates to Hall’s theory of representation, as society reduces women to a few characteristics, and do not expect them to be powerful or play certain sports.

To what extent does the still challenge stereotypes? How could you link it to the different waves of feminism and theories like van Zoonen and Butler.

The image on the left challenges the

What technique has been used in the following still and what does it suggest about womanhood?

 

An aerial shot has been used, which shows a group of women standing together. From this camera shot we cannot see each women individually, but see them as one.  This shows the unity they have with each other. This suggests that the producer wants women to group together. Also, the colours that are displayed symbolise the diversity amongst these women. These colours represent the individual women that make up the group, and how they are all different. This is another message from the producer, encouraging all women to unite, regardless of what religion or ethnicity they may be.