Skip to main content

Defining audience types

Defining audience hand out
audience is people who consume a media product
without a audience media would not exist
Target and secondary audience
Crossover audience is when media text appeals to audiences outside the target audience
Audiences are either demographic or psychographic
demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests.
a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group
psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics.
4C Model
Aspirers
Explorers
Seekers
Resigned
Mainstreamers
Succeeders
Strugglers
Reformers
fragmented audience:audience divided into smaller groups

Cultivation theory:
George Gerbner
Televison has gradual long term affects
Re-inforce the norms
mean world syndrome:the belief that the world is far worse than it actually is
the degree of cultivation is affected by the amount of TV watched,the environment,gender,watching alone or with others,age,and familiarity with the situation portrayed etc.
We can select from other media know days
People that watch a lot of TV are more likely to be influenced
Hyperdermic needle theory
Mass media affects a persons opinions
Reception theory:
Stuart hall
Media texts are encoded and decoded
The audience receives message in 3 ways;dominant,negotiational and oppositional.
The way the audience reacts is dependant on their cultural background



Comments

Post a Comment

Popular posts from this blog

Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.
Post a Comment
Read more

Analysis Task 2

Neale stated that ‘genres are instances of repetition and difference’. Discuss what this statement means in relation to the duel scene from The Magnificent 7, directed by Antoine Fuqua? Use specific  evidence from the scene to support your ideas. In the Magnificent 7 duel scene we can see that 'genres are instances of repetition and difference'. The setting of the scene is similar to many other western films.The setting is desert like,with a stable, ranches and a canyon in the background.in addition,we see horses at the start of the scene which is common for cowboys to ride on. The protagonist in the scene shows some similarities and differences to a typical cowboy.In the scene he participates in a duel with another cowboy.Duels are a common feature of a western film.However,how he wins this duel is different to what we would expect.The person he is duelling against,is using an ordinary revolver pistol,whereas he uses a knife.This makes it even more impressiv...
1 comment
Read more

This girl can

Choose one of the following stills Discuss how the use of voiceover helps to create meaning   The voiceover says “I’m not cute”. The women’s facial expressions show this. She is biting down on her gum shield, which makes her seem aggressive. This challenges the stereotype that women are soft and “cute”. In what ways could you argue that this shot challenges van Zoonen’s notion of objectification because of the meanings created by the use of sound, mise-en-scene and camerawork In the right image the long shot emphasises that women are no longer seen as just housewives..We can see that man is holding a baby in the air.This connotes that he is looking after his child.This goes against the stereotypical view of   men going to work and women staying at home.This shows that feminism has come along way,as men are starting to do the same roles as women,and therefore are somewhat equal. Slow motion causes the reader to focus on the woman’s bottom. This suggests that wome...
Post a Comment
Read more