Defining audience types

Defining audience hand out
audience is people who consume a media product
without a audience media would not exist
Target and secondary audience
Crossover audience is when media text appeals to audiences outside the target audience
Audiences are either demographic or psychographic
demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests.
a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group
psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics.
4C Model
Aspirers
Explorers
Seekers
Resigned
Mainstreamers
Succeeders
Strugglers
Reformers
fragmented audience:audience divided into smaller groups

Cultivation theory:
George Gerbner
Televison has gradual long term affects
Re-inforce the norms
mean world syndrome:the belief that the world is far worse than it actually is
the degree of cultivation is affected by the amount of TV watched,the environment,gender,watching alone or with others,age,and familiarity with the situation portrayed etc.
We can select from other media know days
People that watch a lot of TV are more likely to be influenced
Hyperdermic needle theory
Mass media affects a persons opinions
Reception theory:
Stuart hall
Media texts are encoded and decoded
The audience receives message in 3 ways;dominant,negotiational and oppositional.
The way the audience reacts is dependant on their cultural background

Comments

Representation of third world countries

In band aids Do They Know It's Christmas? song editing techniques show that there is hope for these people in poverty.A split screen shows an upset child and people passing buckets of water to each other.This indicates that the water is being sent to children like the one on screen.This encourages the audience to give to the charity,as they can see that their money would help those in poverty in third world countries.Also,this editing technique creates a positive mood as it shows that we can do something to help. In contrast,Unicefs Likes Don't save lives ad doesn't show much positivity and shows more urgency.The room which the two kids are in is filled with shadows and darkness.This low key lighting suggests that they are in danger and also exposes their vunerability.Camera techniques also showcase the childrens vunerablity. The camera slowly zooms into one of the children.This represents how the polio virus is slowly getting closer to him.This causes the reader to feel ...

Magazine Industry Introduction (Task 1-5)

Overview of industry Source 1: The heyday of the magazine came in the early 20th century Time was founded in 1923 The 30's brought about aspirational magazines like Esquire and Fortune. Widely popular,topical publications directed at niche audiences rolled out in the 40's and 50's,including Sports Illustrated and Rolling Stone The 60's and 70's gave us celebrity-and entertainment-focused magazines People and Cosmopolitan. In the following decades,magazines diversified,with the Face debuting in 1980,Entertainment Weekly in 1990,Wired in 1993. The late 1990's and 2000'S brought about digital revolution About 190 new titles launched in 2014.up 185 in 2013.While some legacy magazines like Glamour,Parents and Better Homes and Gardens all reported increases in paid and verified circulation from 2013 to 2014. Source 2: Almost three quarters of adults in GB consume a magazine either in print or digitally Source 3: The UK magazine industry remains ...

Gauntlett "Collective Identity" theory

Collective identity: Through media people can gain a sense of belonging to a group.There is satisfaction through this sense of belonging,which is more important than an individuals own identity. To what extent does the cover of this magazine demonstrate Gauntlett's 'collective identity' theory? Applying Gauntlets theory of collective identity to this magazine cover,the audience may realise that there are many other people like them.In Men's Health magazine we can see a picture of a topless male model who is muscular.Next to this is a feature article titled "Scrawny to brawny".Some of the audience will be encouraged by this,as they may be skinny themselves.This also shows them that there are other people that are in the same situation as them,which will make them feel more comfortable with how they look. Through purchasing this magazine the audience may be rewarded with health tips.For example,one of the cover lines "Melt body-fat with sunshine...

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