Defining audience types

Defining audience hand out
audience is people who consume a media product
without a audience media would not exist
Target and secondary audience
Crossover audience is when media text appeals to audiences outside the target audience
Audiences are either demographic or psychographic
demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests.
a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group
psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics.
4C Model
Aspirers
Explorers
Seekers
Resigned
Mainstreamers
Succeeders
Strugglers
Reformers
fragmented audience:audience divided into smaller groups

Cultivation theory:
George Gerbner
Televison has gradual long term affects
Re-inforce the norms
mean world syndrome:the belief that the world is far worse than it actually is
the degree of cultivation is affected by the amount of TV watched,the environment,gender,watching alone or with others,age,and familiarity with the situation portrayed etc.
We can select from other media know days
People that watch a lot of TV are more likely to be influenced
Hyperdermic needle theory
Mass media affects a persons opinions
Reception theory:
Stuart hall
Media texts are encoded and decoded
The audience receives message in 3 ways;dominant,negotiational and oppositional.
The way the audience reacts is dependant on their cultural background