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Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.
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Historical and social contexts

Why are monthly magazines more aspirational than weekly magazines? Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values. 1950's-1960's Rise of consumerism Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's. 1960's Sexual revolution The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act). 1960'S Cultural revolution Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends. Key terms Editorial philosophy A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts Psychographic Divides the mark groups based...
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McDonalds Adverts

McDonalds Adverts Advert 1) Estate Advert The Birds-eye view that the elderly man has suggests that older people should look after younger people.In this shot, the elderly man is having his cup of tea on his balcony whilst looking over the young men below him.This creates the impression that he cares for them as he is watching out for them.This point can be supported further from his facial expressions,as later on in the advert the older man looks over to one of them and smiles.This urges everyone to look out for each other and be nice to one and another. The extreme close up camera technique exaggerates the slow rhythm of the older persons music.In this part of the advert the older man can be seen playing his vintage  records on a vinyl.Just before this, we hear the younger men on the estate listening to fast rhythm,modern music,through a phone.However,even the elderly man eats in McDonalds.This shows that McDonalds never goes out of style.From this we can see the reading me...
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