Skip to main content

Missrepresentation

1.
In reality television women are portrayed as "bitchy" and jealous.In the magazine industry women are often used as objects and are presented in a sexualised way.TV anchors often dress less professionally than there male colleagues,and tend to wear clothing that is revealing of their bodies.There has been instances were female anchors have been told to change the way they look, innorder to enhance their beauty.However,society have grown to expect women to look a certain way,and if they dress too conservatively they are usually criticised.In most films males are given the role of the protagonist,and the women that do get a leading role are usually not taken as seriously,and are presented mainly as sex symbols.

2.
Men are expected to be sporty.Also,men are expected to work,and earn all the money for there families,whilst their wives look after their childen.Men are also taught not to show emotion,and that crying shows weakness.

3.
By the time the war was coming to a close 80% of women wanted to keep their jobs in factories.It required a huge media campaign to get these women back into their homes.One of the ways the accomplished this was through the re-domestication of television.

Comments

Post a Comment

Popular posts from this blog

Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.
Post a Comment
Read more

Historical and social contexts

Why are monthly magazines more aspirational than weekly magazines? Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values. 1950's-1960's Rise of consumerism Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's. 1960's Sexual revolution The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act). 1960'S Cultural revolution Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends. Key terms Editorial philosophy A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts Psychographic Divides the mark groups based...
Post a Comment
Read more

Defining audience types

Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...
Post a Comment
Read more