Skip to main content

Holiday work

Woman:
From the magazine (left hand side) we can see that women are seen as sexual objects by men.The use of the tight frame intentionally brings the women to the centre of our attention.We can see that she is wearing no clothing,which would suggest that the publisher is encouraging us to look at her in a sexual way,encaptulating the views of men in that time period.The tight frame camera technique also represents how women where trapped into their roles as housewives.

Continuity editing demonstrates how women were dependant on men for acceptance and protection.In the shot on the left we can see four shots presented in a chronological manner,,which captures a man walking towards a women whilst she is doing her makeup.The shot where the man reaches the woman is the largest on the page.As it is the largest picture,it infers that main importance of make-up is to meet the  expectations of men.

Vogue:
On the cover of Vogue magazine several close-ups are used.This emphasises how important beauty was to women.From knowing some of the context around this time period,we know that women were pressured to have a  good appearance for men.In addition,she is wearing fancy ear-rings,which also enhance her appearance.

From the use of lighting techniques we can see that women did not have to make important decisions.The high-key lighting makes women appear happy,and suggests that her lifestyle is easy-going with nothing to worry about.Her smiley facial expressesions also portray this image of women.The editor may have done this to promote the housewife lifestyle in a positive way.

Vogue 2:

This advertisement encourages women to fulfil their stereotypes as housewives.From the women's smiley  facial expressions we see that she is happy to look after her child.This promotes this lifestyle in a positive way to the reader.Side-lighting makes the women shine in the image.She is presented as important and special,so that other woman are convinced to become housewives aswell.

Comments

Popular posts from this blog

Womans Realm and Huck

Woman's Realm A British womans weekly magazine First published in 1958 Merged with Womans weekly in 2001 Closed due to merger featured fashion and cooking articles Sales dropped because it was out of touch with modern woman Huck Inspired by youth radical culture Celebrates independence,people who "paddle against the flow" Magazine,website and online video channel Feature exclusive interviews,original reportage and award winning journalism Published by London based media company TCO London Differences Huck is still running today and Woman's Realm is no longer available Huck celebrates independence and individuality,whereas Woman's realm failed because they promoted old-fashioned stereotypes about woman Womans realm was just a magazine,but Huck operates a website and online video channel also.

Adverts comparison

In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore. On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs. Is government  propaganda Encouraging women to work in the public sphere "us" -collective i...

Defining audience types

Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...