McDonalds Adverts Advert 1) Estate Advert The Birds-eye view that the elderly man has suggests that older people should look after younger people.In this shot, the elderly man is having his cup of tea on his balcony whilst looking over the young men below him.This creates the impression that he cares for them as he is watching out for them.This point can be supported further from his facial expressions,as later on in the advert the older man looks over to one of them and smiles.This urges everyone to look out for each other and be nice to one and another. The extreme close up camera technique exaggerates the slow rhythm of the older persons music.In this part of the advert the older man can be seen playing his vintage records on a vinyl.Just before this, we hear the younger men on the estate listening to fast rhythm,modern music,through a phone.However,even the elderly man eats in McDonalds.This shows that McDonalds never goes out of style.From this we can see the reading me...
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