Teddy McGarvey's Blog

Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...

In band aids Do They Know It's Christmas? song editing techniques show that there is hope for these people in poverty.A split screen shows an upset child and people passing buckets of water to each other.This indicates that the water is being sent to children like the one on screen.This encourages the audience to give to the charity,as they can see that their money would help those in poverty in third world countries.Also,this editing technique creates a positive mood as it shows that we can do something to help. In contrast,Unicefs Likes Don't save lives ad doesn't show much positivity and shows more urgency.The room which the two kids are in is filled with shadows and darkness.This low key lighting suggests that they are in danger and also exposes their vunerability.Camera techniques also showcase the childrens vunerablity. The camera slowly zooms into one of the children.This represents how the polio virus is slowly getting closer to him.This causes the reader to feel ...