Teddy McGarvey's Blog

Woman: From the magazine (left hand side) we can see that women are seen as sexual objects by men.The use of the tight frame intentionally brings the women to the centre of our attention.We can see that she is wearing no clothing,which would suggest that the publisher is encouraging us to look at her in a sexual way,encaptulating the views of men in that time period.The tight frame camera technique also represents how women where trapped into their roles as housewives. Continuity editing demonstrates how women were dependant on men for acceptance and protection.In the shot on the left we can see four shots presented in a chronological manner,,which captures a man walking towards a women whilst she is doing her makeup.The shot where the man reaches the woman is the largest on the page.As it is the largest picture,it infers that main importance of make-up is to meet the  expectations of men. Vogue: On the cover of Vogue magazine several close-ups are used.This emphasises how im...

van Zoonen: Ideology relating to gender is not fixed. It reflects the time period, society and culture. These ideas and beliefs are communicated through language. She argues women are often objectified where representation emphasises body and appearance. Bell Hooks: The aim of Feminism is to end patriarchy; it is political rather than a way of life. Consequently, it is not about the way you live in terms of taste and style Feminism is not meant to be a trendy or fashionable instead it has a real purpose. her positioning in the shot infers that Van Zoonens theory is truthful. Factors like races and class means that discrimination is not experienced same In what ways can we use Van Zoonen and hooks’ theory to understand the representation of Jessica Ennis in Podium Magazine? In Podium magazine Jesscica Ennis' costume supports Van Zoonen's theory that women are often objectified their body and appearance is overly emphasised. Although Jessica is an elite ...

Exemplar 3 WWW:Good connotations              Good denotations EBI:Use appropriate terminology Exemplar 4 WWW: EBI:Use appropriate terminology  

Structuralism summary Structuralism is identifying and analysing structures,assigning the meaning of specific parts of structures and then linking these parts back together. 7 principles of structuralism: the domain of the symbolic: the relationship between reality and imaginary Local or Positional:The systems of rules and positions that make reality possible or the combination of reality and imagination Difference:we have stable patterns,and differences attract our attention. The status of structures structures are all different but all have one thing in common What allows structures to evolve Subjects are intersubjective as humans re-organise them

The Three waves of feminism The first wave of feminism (1830's-early 1900's) The focus in this wave of feminism was on legal issues,and primarily on the right to vote.In 1919 women were granted the right to vote. The second wave of feminism (1960's-1980's) The second wave of feminism focused on a wider range of issues like sexuality,reproductive rights,the workplace and domestic violence.Birth control was approved in 1960 and in 1968 the Equal Employment Opportunity Commission passed the amendment of Title VII of the Civil Rights Act of 1964, which prevented discrimination based on sex in the workplace . The third wave of feminism (1900's-2008) The third wave was an attempt to expand feminism to include women with a diverse set of identities like queer and non-white woman.Therefore,it was less politically focused and more about  individualistic identity.Another goal in this period was to abolish gender role expectations and stereotypes.In 1992 four women...