Beyonce three statements

I think that Beyonce is a star.This is evident in the music video from the use cross cutting.The video cuts to several scenes happening at different places,including a car park,a hall and a house .However,Beyonce is always present and at the centre of attention,which indicates that she is important . of We also know that she has a large global following.The producers have done this to boost beyonces star power.This relates to Andrew Goodwins theory of music videos,as the video is promoting Beyonces image,to meet the demands of the record label.

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Adverts comparison

In the Tide advert women are encouraged to be housewives.The colour of the background in the Tide advert creates a cloud-like setting.In addition,the woman's facials expressions further support this.Her eyes looking upwards,makes it appear that she is fantasising over the product.This representation of women,encourages them to be stereo-typical housewives who like staying home and doing the washing up.Relating this to the time period,in the 1950's,men had returned from the war,so women were not needed to do their jobs anymore. On the other hand, in the national service advert in 1940 women were encouraged to join the national service.This is made very clear from the slogan,which reads "JOIN US IN A VICTORY JOB".In the 1950's many jobs were vacant as men had gone to join the army,which is why women were being persuaded to do "normal" jobs. Is government propaganda Encouraging women to work in the public sphere "us" -collective i...

Historical and social contexts

Why are monthly magazines more aspirational than weekly magazines? Womans monthly magazines are more aspirational than weekly magazines means that due to budget that monthly magazines have,they are able to feature higher class models,glossier pages and have better production values. 1950's-1960's Rise of consumerism Due to the economic prosperity ,women magazines became part of the "shop and spend" euphoria of the 1950's and 60's. 1960's Sexual revolution The contraceptive pill was introduced in the early part of the decade.Women also gained greater financial independence after legislative changes (Married Women's Property Act). 1960'S Cultural revolution Britain was at the centre of the revolution,which saw the emergence of new trends in music,fashion and trends. Key terms Editorial philosophy A magazines underlying values,attitudes,and beliefs,and the particular viewpoints it adopts Psychographic Divides the mark groups based...

Defining audience types

Defining audience hand out audience is people who consume a media product without a audience media would not exist Target and secondary audience Crossover audience is when media text appeals to audiences outside the target audience Audiences are either demographic or psychographic demographic:Dividing audiences into certain groups.Each group is assumed to have similar interests. a audiences can be divided into GenderEthnicityAgeRegionSocio-economic group psychographics:Dividing audiences into groups based off their social class,attitudes,values,interests,lifestyle and personality characteristics. 4C Model Aspirers Explorers Seekers Resigned Mainstreamers Succeeders Strugglers Reformers fragmented audience:audience divided into smaller groups Cultivation theory: George Gerbner Televison has gradual long term affects Re-inforce the norms mean world syndrome:the belief that the world is far worse than it actually is the degree of cultivation is affected by the amo...

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