A- BAND 4-8 MARKS WWW: Use of theories Clearly structured Good use of media terminology EBI: More detailed analysis Better explanation of theory B- BAND 3-5 MARKS WWW: Good use of media terminology Good use of theories Linked theory to the context EBI: Clearer analysis Talk about why these conventions have been used C- BAND 5-9 MARKS WWW: Clear analysis Clear description Well structured EBI: Use more theories Giving more specific evidence